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HbS polymerization & SCD

Client:
undisclosed/confidential

Description:

Segment from 4-minute animation that discusses the pathophysiology of sickle cell disease and the silent damage of SCD that can go unrecognized.

We were challenged to visually depict several key critical aspects of the SCD story, such as hemoglobin S (HbS) polymerization, red blood cell sickling and tethering, vaso-occlusion, and chronic hemolysis.

Sickled red blood cells promote inflammation, obstruct the vasculature, injure the endothelium, and may lead to ischemic damage in vital organs.

SCD is one of the most common inherited diseases worldwide.

Related Projects:
  • Campaign visuals for SCD
  • Sickle cell vaso-occlusion
  • Promotional Reels
  • Fungal infection

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