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Erythropoiesis MOA

Client:
undisclosed/confidential

Title:
Erythropoiesis: Formation of red blood cells

Description:

Sequence from 2-minute MOA that examines erythropoiesis and the stimulation of red blood cell precursor cells.

We came up with the “gnats” to visually convey the idea that the erythroblasts were stimulated before their differentiation into reticulocytes; and eventually, erythrocytes.

Related Projects:
  • hybrid 360° reel
  • Cel-shaded bloodflow
  • Journey into the body MOA

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